Coppafeel!
Join Coppafeel's life-saving mission! As the UK's pioneering charity focused on educating young people about breast cancer, Coppafeel blends fun with awareness. For this project, I blur the movement between breast self-check and swiping social media. Make your social media scroll count: turn your daily swipe-and-tap routine into a moment for a quick breast self-exam.
Role
Art Direction, Illustration, Motion Graphic

Transform your phone time into a health check moment. This project encourages you to use your regular swipe-and-tap routine on your phone as a reminder to perform a quick breast self-exam. It's a simple, effective way to integrate health checks into your daily life while scrolling through social media. Swipe, tap, and check - it's all about taking care of you!
#Insta Check
Credits
Linxin (April) Lu
Brian Reginald Harrison