On The Same Page
Ready to break free from authority bias and make your ideas heard? Meet Miro, the game-changing online collaboration platform where teamwork flourishes and every voice matters, regardless of rank. Our advertising campaign shines a spotlight on junior employees, the often-overlooked innovators, and shows them how Miro can amplify their ideas. We're not just showcasing features; we're advocating for a culture where every idea gets a fair chance. With Miro, it's your ideas that count, not your title.
Role
Art Direction, Graphic Design, Copywriting, Marketing
Worked with
Zhentao (Evens) Xia
Awards
2022 International Design Awards (Gold & Bronze in Multiple Categories)
Young individuals facing unconscious bias, hesitant to voice their thoughts, and those influenced by external judgments, making emotionally charged decisions.
Target Audience
Miro is an all-inclusive online whiteboard that democratizes collaboration for all professions. It eliminates hierarchy in tool access, allowing every user equal rights to its features. This approach promotes a culture of fairness, where ideas are judged on merit, empowering users to contribute freely and confidently.
Miro’s Promise
Through this campaign, we want to GET junior employees who often get overlooked and neglected at the workplace, TO understand that Miro is a solution to authority bias, BY showcasing the various features of this collaborative platform, BECAUSE good ideas are meant to be heard and shared.
This campaign is strategically designed to capture the attention of young professionals where they're most engaged: on vibrant outdoor billboards, within the pages of trendy magazines, and across the bustling world of social media. Our goal is to embolden every young worker to step beyond the shadows of authority bias. Miro stands as the beacon for this movement, offering a platform that levels the playing field, ensuring that everyone can contribute, collaborate, and succeed together, without fear or favor.
Executions
Linxin (April) Lu
Zhentao (Evens) Xia
Gauri Misra-Deshpande