On The Same Page
Ready to break free from authority bias and make your ideas heard? Meet Miro, the game-changing online collaboration platform where teamwork flourishes and every voice matters, regardless of rank. Our advertising campaign shines a spotlight on junior employees, the often-overlooked innovators, and shows them how Miro can amplify their ideas. We're not just showcasing features; we're advocating for a culture where every idea gets a fair chance. With Miro, it's your ideas that count, not your title.
Role
Art Direction, Graphic Design, Copywriting, Marketing
Worked with
Zhentao (Evens) Xia
Awards
2022 International Design Awards (Gold & Bronze in Multiple Categories)
Young individuals facing unconscious bias, hesitant to voice their thoughts, and those influenced by external judgments, making emotionally charged decisions. Yet, they yearn to voice their ideas LOUDLY.
Target Audience
Miro is an all-inclusive online whiteboard that democratizes collaboration for all professions. It eliminates hierarchy in tool access, allowing every user equal rights to its features.
Miro’s Promise
Through this campaign, we want to GET junior employees who often get overlooked and neglected at the workplace, TO understand that Miro is a solution to authority bias, BY showcasing the various features of this collaborative platform, BECAUSE good ideas are meant to be heard and shared.
Linxin (April) Lu
Zhentao (Evens) Xia
Gauri Misra-Deshpande