Out Of the Ordinary Beer Project
In the first session of SCAD, we needed to make a beer brand for our age group, Gen-Z. The best way to express Gen Z is emoji. I used emojis as inspiration to create a beer brand that expresses itself, OOO.
Role
Art Direction, Brand Identity, Graphic Design
Gen-Z is an up-and-coming group of people who don't want to be defined by others. They want to create their own labels. They also want to tell others that they are unusual in how they live. Yet this word is the most expressive of them.
Out Of the Ordinary
The packaging of this bottle has an interaction that brings the punctuation symbols from cyberspace to reality. At the neck of the beer bottle is a peelable sticker that can be used.
Interactive Label Design
On the back of each dozen packages, there will be a QR code that can be scanned to access the beer brand's official website, customize your own emoji and use it on any social media. Also, it can establish your personal NFC social media tag. Stick it on the back of your phone, the phone will pop up all your info as soon as they tag, what could be happier than pulling a new friend together for a beer.：）
Build your own sticker and tag
Linxin (April) Lu
Judy B Salzinger