UNO is a famous American shedding-type card game. Because of the technological development of a wide variety of games, the emergence of immersive games makes card games lose the market. However, UNO participates in lots of people’s growth. This project is to bring back the memory of simple and fun card games like UNO, which not only accompanies you in your growth but also teaches you life lessons.
UNO MY LIFE
Role
Art Direction, Creative Strategy, Photography, Graphic Design
The emergence of increasingly immersive online games has caused people to gradually leave offline card games behind. People focus on the experience and the fun of the game, and the fun of UNO has slowly been forgotten. However, there is no substitute for its portability and simplicity of play. It can be carried around and is quick to get started making it still one of the choices for offline parties. What it needs is a trigger to awaken the joy that once brought players.
Problems and opportunities
In 2022, 89% of people will choose to release stress in their lives by playing games. To evoke the interest of millennials and Gen-Z, players and non-players in UNO, I combined immersive games and UNO to play functional cards in real life. UNO is a simple and accessible game for solving stress that needs publicity to be seen by everyone.
Insight
Credits
Linxin (April) Lu
Brian Reginald Harrison