Need it? Got it!
Many people have busy schedules that take up most of their daily lives and don't have time to go to the supermarket to purchase goods, yet GoPuff, with its fast delivery and wide selection of products, has become the best choice.
Role
Art Direction, Copywriting, Graphic Design, Illustration
Worked with
Yunqi Xiao
After the pandemic, people feel the portability of delivery to their homes, and delivery software has become a necessity in people's mobile phones. As GoPuff, the short delivery time and the variety of delivery options are what makes it stand out. For this campaign, we decided to let its USP shine and tell how it can help people solve every workplace problem.
Focusing on goPuff
The workplace is the second battlefield of life, they need weapons with them. GoPuff wants to help everyone who will focus on their work, it doesn't matter if they don't have time to go to the grocery store, leave it to GoPuff to finish.
About Target Audience
Through this campaign, we want to get young officers who focus on their careers, to use GoPuff to solve their instant needs during office hours, by showing different situations that GoPuff meets their sudden needs. Because goPuff can simplify young professionals’ lives and help them focus on what matters most.
Strategy
Linxin (April) Lu
Yunqi Xiao
Gauri Misra-Deshpande